Why would anyone bother creating a blog when they’re supposedly dead? At least, that’s what many articles keep claiming. Especially now that AI is invading online search engines and providing answers.
I started my art journey with blogs back in 2007, and have always had a soft spot for them. They’re great for sharing art with fans who want more than a quick thumbs-up, while also serving as an easy-to-access archive. I also stubbornly think they’ll be making a comeback.
Social media opened up big opportunities for many artists, but as we’ve all seen, it also came with serious downsides. Algorithms, loss of engagement, and an ever growing list of things to learn just to keep up.
Artists are now expected to be skilled with social media, marketing, e-commerce, and all of the technology that goes along with it. That’s a full-time job in itself, not to mention the time needed to create and actually live their lives.
So naturally, artists do what they can, some even paying for coaching courses that far too often guarantee results. I’ll talk more about that at length.
This blog is not only my attempt to offer help and insight for artists, but I’m also looking at it as a project itself. One that will strengthen my writing while creating more consistent creative moments outside of work.
I’ve been working in marketing for the last decade, something I thought I would never do, but it has provided a wealth of experience I hope to get out of my head and into some creative use.
If you’re an artist trying to juggle making work, staying visible, and not burning out, I hope this blog is for you. My goal is to share what I’ve learned in a way that actually respects your time, your energy, and your art. You won’t find guarantees—as there never are any—and hustling is not promoted. The focus will be on learning in a manageable way without taking over your time, and most importantly using technology rather than it using you.